Service · Paid Ads
Paid Ads
Paid media run on first-party data, server-side conversions, and creative built to test — not to win awards.
How does SEVCO run paid media differently?
Three things change when SEVCO takes over paid. First, the conversion signal: server-side events, deduplicated, with the strongest possible identity match — because the algorithm only optimises against what it can see. Second, creative volume: testing 8–20 creative variants per active concept per month, scored against incremental, not platform, results. Third, the audience structure: broad targeting with first-party-data exclusions, not lookalike-on-lookalike layered until nothing performs.
Which channels does SEVCO buy?
Meta (Facebook + Instagram) and Google (Search, Performance Max, YouTube) for almost every program. LinkedIn for B2B with deal sizes above $25k. TikTok for consumer and prosumer brands where creative volume is the constraint. Reddit for technical, hobbyist, and prosumer audiences. Emerging channels (Spotify Ads, ChatGPT Ads, Perplexity Ads) when the unit economics make sense.
Channel choice is a function of audience and unit economics, not preference. SEVCO is not a Meta agency or a Google agency.
What is required from the client to start?
Working tracking (or willingness to fix it — we usually do this in week one), creative source material (existing brand assets, product footage, or willingness to film), and a clear definition of the action SEVCO is being held accountable to. Vague KPIs produce vague results.
What's included in a SEVCO Paid Ads engagement
- Account audit and reset
- Server-side tracking and Conversion API setup
- Creative production (static, motion, UGC, AI-assisted)
- Test plan with measurable hypotheses
- Weekly reporting tied to first-party revenue
- Quarterly incrementality testing on top channels
Who this is for
- Brands spending $30k+/month on paid
- Companies plateaued on a single channel and ready to diversify
- Founder-run accounts ready to professionalise
Frequently asked questions
What is the minimum monthly media spend SEVCO works with?
We typically engage with brands spending $30k/month or more on media, where the math on tracking and creative investment makes sense. Below that we recommend our build-and-handoff engagement.
How are SEVCO's paid services priced?
Paid is priced on a fixed monthly retainer scaled to media spend and channel count, not as a percent of spend. We do not have an incentive to inflate budgets.
Do you produce creative in-house?
Yes. Static, motion, UGC, and AI-assisted creative are produced inside SEVCO. Live-action shoots are produced with our partner studios.
Will we own the ad accounts and creative?
Always. SEVCO works inside client-owned ad accounts. All creative, audiences, and account assets remain client property.
How quickly will we see results?
Weeks 1–4 are typically a reset (tracking, account structure, foundational creative). Weeks 5–12 are when test results compound into stable performance. Anyone promising immediate results is selling you a campaign, not a program.